7.2Mreach, 10% above forecast
Influencer
Creator program for a mobile RPG launch in LATAM
- Challenge
- A new mobile game had no creator channel in a market where players pick games through streamers.
- What we did
- Selected creators by audience fit, ran serial integrations instead of one-off posts, and kept the game present on four platforms at once.
- 100+creators
- 7.2Mreach, 10% above forecast
- $9.30CPM, 10% below forecast
- 20K+concurrent players
- 30%conversion rate